Introducing the 2022/23 Craft-Building Series

Grey Swan Guild introduces a full year of honing your minds, skills & talents

Chasing and pursuing your craft as a thinker, doer, builder, leader, maker or expert is an extraordinary noble endeavor. Our guild is populated by members who realize learning has no finish line. The fast twitch world we live in demands continuous learning, relearning and sometimes, unlearning. Audaces et sapientes fortuna iuvat — “fortune favours the bold and wise”.

For the last six months, we have been hosting every other Friday on Clubhouse — the F+S Series (short for the Futures + Sensemaking Series). We designed the series back in Sept’21 and we have performed fourteen 75 minute episodes to-date (as a complement to our Sunday News Wrap series). They’re really good. We sometimes colloquially call it the smartest hour on Clubhouse, and recognize that at times, that can be a low expectation bar to jump over.

The events have been designed to improve our craft and get behind the making of our work. They have been well-attended, they have been sharp, they maximize learning, they harness collective intelligence and they bring passionate people around the notion of getting better, not just stealing attention oxygen which accompanies many of these open forums.

We want to continue in that spirit, to embrace the post-modern mission of a guild and build our repertoire of skills for the future. We want to introduce you to our year long commitment to The 2022/23 Craft-Building Series.

In the spirit of the post-modern version of a guild,

  • we are exchanging the cobblers’ awls for surfacing new intelligence
  • we are swapping the barbers’ scissors for sensemaking paradigms
  • we are replacing the surgeon’s bone saw for thinking pedagogies
  • we are eschewing the tailor’s shears for historical reinterpretations
  • we are substituting the poet’s quill for the change agent’s alchemy
  • we are transferring the glassmakers’ blowpipe for the innovators’ savvy
  • we are shifting from a shipwright’s plane to a scientists’ ‘scopes
  • we.are interchanging the weavers’ loom for a venturists’ impact levers
  • we are bartering the merchants’ spices for the technologists’ code

The 2022/23 Craft-Building Series — What’s Different

The very process of spending six months together conducting these F+S events have made us realize a few things and improve ourselves. We are looking at performing the next 12 months of craft building with four subtle but important differences:

  • we’re going to rotate in new times to accommodate global audiences and experiment with new platforms beyond Clubhouse (Linkedin Lives, Metaverse,. Expert Mastermind, Twitter Spaces, YouTube Livesteams) between our regular & now rock steady every other Friday 1pm ETs Clubhouses
  • we’re going to consider a full range of Swan craft-building list of A-Z over the next year — see below for our 26 two week segments x 4 potential topics
  • we’re going to find relevant sponsors for each segment to ensure the caliber of events remain high, that we promote and execute them effectively and we reach the best possible audiences— who is looking to affiliate with 50 of the smartest craft-building events this side of the illuminati?
Connect to know more:

The Craft-Building Success Formula

I recently ran across an awesome axiom by Ryan Holmes, founder of Hootsuite — no agenda, no attenda. Grammatically incorrect, but on principle — gold. Our craft-building events may vary a little by platform, but here’s the format and expectation we will take moving forward for our new and expanded 2022/23 series:

  • Opening Quote — a one or two liner that sets the stage for our discussion
  • Grey Swan Guild Stinger — who is the Grey Swan Guild, why we exist and what do we do
  • Sponsor Message — the reason why we have partnered, and what our sponsoring/partnering organization is all about
  • Good News —surfacing great stuff, its’a guild ritual and in a world that sometimes has a bad week, it’s a welcome respite
  • Opening Perspectives — top starter thoughts from invited guests and experts
  • Burning Question(s) — what is one vexing question (sometimes two) we feel has been left unanswered
  • Discovery — what remains as an underserved, underrated or overlooked part of the topic?
  • Debate — what is a difference, schism or poles of different thoughts our members and attendees can weigh in on?
  • Guild Context — what elements make up the Guild whole of activities and how to join?
  • Lead Approaches, Tools and Tips — what are some preferred methodologies or practices people use to deal or cope with the topic?
  • Top Resources, Books, Research and People — where can people go to pursue more?
  • Guild & Sponsor Bulletin Board — the three things going on in the Guild on our radar and sponsor biggest call to action
  • “Round the Horn — what did we learn today, cementing the big revelations from our time spent, and what might be a future exploration?
  • Thanks & Extro — an exit quote to bookend the session, thanks to all the participants, sponsors/partners and what’s next in craft building

The Sprit of CraftpBuilding

Whether your craft involves futuring, thinking, exploring, making, changing, influencing or within the creative sphere, there are few things more fulfilling in life than working towards: perfecting a craft you are most passionate about, broadening and combining interests to produce something better & wider in application and shoring up skill gaps that prevent you from getting to that next plane .

Oftentimes, the only difference between master craftspeople and those who fail to realize their potential is from three lacks: lack of curiosity, lack of learning and lack of passion & commitment. We’re trying to incubate the opposite with our series. It is highly likely people at the top of their profession started out worse than you; only picking up their stride past a certain point. The difference between success and failure is being close-minded, exuding intellectual arrogance or simply quitting.

Hopefully in our sessions, you can get the seeds of inspiration and kernels of education (we are working on a set of Guild Masterclasses that dives deeper later in the year).

When it comes to honing your craft, keep in mind, talent doesn’t just manifest itself overnight. Getting 1% better everyday vs. letting skills erode 1% everyday has a huge multiplier effect. Even if the result of hard work might not be initially ideal, continuing to invest practically ensures that you improve as a professional and as a person. Stay curious, stay open, and stay passionate my friends!

The Rest of the Year — dates/times/leaders TBD:

Why play favourites — we’ve identified four candidate topics for each letter of the alphabet.

The Bs —w/o 4/4 and 4/11

Bias & Stereotyping

Belief & Dogma

Behavior & Attitude

Biomimicry & Bipophillic, Natural design

The Cs —w/o 4/18 and 4/25

Change & Transition

Cognitive Science & The Mind

Creativity & Imagination

Complexity & Systems Thinking

The Ds — w/o 5/2 and 5/9

Data Science & Analytics

Decision Theory & Decision Making

Design Thinking, Desirability, Feasibility & viability

Divergent Thinking & Originality

The Es — w/o 5/16 and 5/23

Emotional Intelligence & Quotients

Emerging Technologies & Convergence

Experimentation & the Power of Doing

Economics, Choices, Incentives, Value & Costs

The Fs —w/o 5/30 and 6/6

Futures Thinking (2022), Possibilities & Wild Cards

Forecasting, Prediction and Modelling

Framing & Reframing Problems

Flow, Synchronicity & Happiness

The Gs —w/o 6/13 and 6/20

Game Theory, Risk & Reward

Goal Setting, SMARTs, OKRs & KPIs

Growth, Development & Mindset

Groupthink, Conformity & Polarization

The Hs — w/o 6/27 and 7/4

Hindsight & Retrospection

Historical Thinking & Inquiry

Heuristics, Probability and Mental Shortcuts

Hypnosis & Suggestibility

The Is —w/o 7/11 and 7/18

Identity, Tribalism & Pluralism

Influence, Persuasion & Advocacy

Innovation, Business Models & Ventures

Insight, Discoveries & A-Ha Moments

The Js — w/o 7/25 and 8/1

Judging, Anchors & Acceptance

Jokes, Humour & Memes

Juxtaposition, Contrast & Linking

Joy, Pleasure & Rewards

The Ks— w/o 8/8 and 8/15

Knowledge Management, Process, Norms & Sharing

Kinesthetics, Physical Leaning & Muscle Memory

KISS, Simplicity & Minimalism

Know-how, Craft and Intuition

The Ls — w/o 8/22 and 8/29

Leadership, Management & Governance

Learning, Unlearning and Relearning

Lying, Cheating & Half Truths

Listening, Filtering & Comprehension

The Ms — w/o 9/5 and 9/12

Meaning, Semantics & Semiotics

Multidisciplinarity, Interdisciplinarity and Transdisciplinarity

Mood, Arousal & Receptiveness

Motivation — Hedonic, Cognitive and Growth-based

The Ns — w/o 9/19 and 9/26

Neuroscience, Psychology & Thought Patterns

Network Effects, Bandwagons and Social Multipliers

Nootropics & Smart Drugs

Narrative & Storytelling

The Os — w/o 10/3 and 10/10

Optimism, Wishful Thinking & Positivity

Open Innovation, Co-Creation & Outside-In

Observation, Inference & Empathy

Organizational Culture, Change & Embodiment

The Ps — w/o 10/17 and 10/24

Prediction, Accuracy & Algorithms

Probability & Plausibility

Personality, Psychologies, Theories and Assessment

Planning, Strategy & Policy

The Qs — w/o 10/31 and 11/7

Questions, Challenge Statements & Deeper Inquiry

Quantum Thinking & the Opposable Mind

Quantitative Research, Exploratory & Ethnography

Qualitative Research, Statistical & Causal

The Rs — w/o 11/14 and 11/21

Reasoning & Critical Thinking

Resilience & Coping

Regret, Guilt & Pushing Past

Risk, Likelihood, Acceptance & Mitigation

The Ss — w/o 11/28 and 12/5

Sensemaking & the Unknowns

Scenario Planning & Stress Testing

Strategic Foresight & Horizon Scanning

Switching, Loyalty & Choice

The Ts — w/o 12/12 and 12/19

Trauma & Crisis

Truth, Facts & Objectvity

Thinking, Fast & Slow

Transformation, Business & Digital

The Us —w/o 12/26 and 1/2

Unconsciousness & Dreams

Understanding & Comprehension

U & Self-Reflection

Us & Wisdom of Crowds

The Vs — w/o 1/9 and 1/16, 2023

Valence, Positive & Negative Thinking

Visual Thinking — Analysis, Synthesis and Drawing

Values, Personal & Cultural

Volition & Conscious Action

The Ws — w/o 1/23 and 1/30, 2023

Wicked Problems & Big Challenges

Weak Ties — the Power of Colleagues & Acquaintances

Wisdom, Enligtenement & Common Sense

Wayfinding and Navigating Change

The Xs — w/o 2/6 and 2/13, 2023

Xperience Management. Customer, User & Employee

Xenophonia & the Roots of Prejudice

X-Currents & Managing Conflict

X-Fertilization — 1=1 does equal 3

The Ys — w/o 2/20 and 2/27, 2023

You and Empathy for Others

Yesterday and Interpretation

Yes, and … Merit-based Improvisation, Safety & Collaboration

Yearnings and Urges

The Zs —w/o 3/6 and 3/13, 2023

ZZZ and The Power of Sleep

Zig Zag — Vertical & Lateral Thinking

Zen, Meditation and Mindfulness

Zoology — What can We Learn from Animals

Message us for your ability to lead or co-lead one of our sessions

Grey Swan Guild — 50 Shades of … Grey Crafters

Hopefully some of you will think about joining our collective that tries to make sense of thee world and the future.

We are a post-modern version of the Guild — this is what we like to do:



Making Sense of the World’s Biggest Challenges & Next Grey Swans — curating and creating knowledge through observation, informed futurism, and analysis🦢

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Grey Swan Guild

Making Sense of the World’s Biggest Challenges & Next Grey Swans — curating and creating knowledge through observation, informed futurism, and analysis🦢